March 25, 2022
Updated March 24, 2022 If you’ve spent any time in the world of nonprofit copywriting, you’ll have heard the maxim: people give to people, not causes. We like people. We care about real people because they remind us of those we love and care about. Ourselves, our friends, our kids, and our communities. However, many nonprofits forget that the same applies to our own organizations as well, not just our fundraising materials. We’re in the […]