February 26, 2018

Storytelling is such an important feature for those looking at new ways to market themselves. And for nonprofits, the opportunity to build a donor base using stories is evergreen. Let’s look at how you can take advantage of effective storytelling.

In 2015 and 2016, the minds behind the annual giving holiday #GivingTuesday created #MyGivingStory, a campaign that aims to raise awareness by using storytelling as a marketing tactic. Project organizers analyzed the results from the 2015 and 2016 contests to find what helped them succeed and get more votes in 2017. Elements of effective storytelling in #MyGivingStory entries included all of the following features:

effective storytelling

The post [INFOGRAPHIC] The Elements of Effective Storytelling appeared first on Nonprofit Hub.

February 24, 2018

[INFOGRAPHIC] The Elements of Effective Storytelling

Storytelling is such an important feature for those looking at new ways to market themselves. And for nonprofits, the opportunity to build a donor base using stories is evergreen. Let’s look at how you can take advantage of effective storytelling. In 2015 and 2016, the minds behind the annual giving holiday #GivingTuesday created #MyGivingStory, a campaign that aims to raise awareness by using storytelling as a marketing tactic. Project organizers analyzed the results from the […]
February 23, 2018

Are You Successful?

“What does it take?” Most every time I’m with a leader or a highly successful corporate executive, I ask, “What does it take? What are the traits and characteristics that contribute most to your success?” (A pretty good question, by the way. And it does help stroke the psyche of the person you ask. Try it. “Tell me why you are so successful. What does it take?”) Over the years, I’ve gathered these 28 bits […]
February 22, 2018

3 Reasons Your Nonprofit Should Invest in Professional Development

Does your nonprofit support staff through continuing education? Do you even have a line item in your budget for professional development? Or are you asking yourself, “What does ‘professional development’ even mean, anyway?”
February 21, 2018

New Bridgespan Group Study on Nonprofit Founder Transitions Counters Conventional Wisdom That “Clean Break” Is Best

Is a clean break really the best way to ensure a successful nonprofit founder succession? While conventional wisdom suggests that it is, new research from The Bridgespan Group finds that the answer is often no.