Regardless of what type of business a nonprofit organization does, it requires a marketing campaign. Like-minded people need to know about your organization, and the right marketing concept will help you achieve this. But at the stage of creating a marketing plan, there can be many difficulties since ordinary people united by a “let’s save the world” idea have to work on this issue. In practice, everything is not as frightening as it might seem […]

This week, we had the chance to sit down with Afam Onyema, CEO of the GEANCO Foundation. GEANCO has a wide-reaching mission in Nigeria, the home of Afam’s parents. They work to transform lives through a variety of medical and educational programs. GEANCO has also had some unique opportunities to connect with celebrities for resources and support. Afam shared some great stories from his experience working with stars. He also has tips on how to […]

Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. One of the basic tenants of successful fundraising is donor stewardship. Donors who have shown your organization some love through their gifts are at risk of walking away if not shown some love in return. Romancing your donors should be a top priority! Here are some great ways to communicate with and shower attention on […]