When it comes to marketing in the nonprofit sector, this period of history is unlike anything we’ve seen before. You must appeal to an audience that consists of young people who barely know how to address a letter, older people who are unfamiliar with WiFi and still clinging to their 2007 flip-phones and everyone in between. The solution? Knowing how to balance new and traditional media. The more outlets, the better Most of your content […]

Nonprofits are always striving to do more—raise more money, donate more items, impact more lives. Often times our desire to do more is stifled by our limited capacity. After all, we can’t save the world by ourselves. That’s where collaboration comes in. Nonprofit collaboration can take a number of forms, and there isn’t one right way to do it. It can also prove to be very beneficial or utterly fruitless, so let’s go over the […]

Hurricane Florence finally made landfall over the weekend, ravaging the Atlantic coast with devastating winds and torrential rain. Mandatory evacuation orders were enforced in several coastal cities. And as coverage of people fleeing their homes comes on our televisions and computer screens, those of us not affected by the storm may be feeling helpless and eager. Turn those feelings into action! Here’s how you can help with disaster relief efforts today and every day. Give […]