July 26, 2019
At its core, fundraising is a persuasive craft. It involves using rational and emotional appeals to move listeners and readers to take some action, like making a gift or volunteering time in support of your cause. While fundraising communications are often counterintuitive to people outside of the field, the reality is that it most of its best practices are grounded in time-tested techniques and principles of classical rhetoric―defined by Aristotle as the “faculty of discovering […]