June 17, 2024
June 30, 2018

10 Summer Fundraisers for 2018

Summer is finally here—the days are longer, the sun is brighter and the money-raising possibilities are endless. To ring in the season, here are 10 fun, unique and affordable summer fundraisers that will make everyone excited to give back. For each event, make sure you take the time to budget, set fundraising goals, find volunteers and—perhaps most importantly—advertise! All of these ideas are most successful with a high attendance rate, so market often on social […]
July 4, 2018

Why Nonprofit Stories Are the Secret to Success

Everywhere you turn, it seems someone is creating a new nonprofit to combat some societal evil. In the USA, the number of registered 501(c)(3)s jumped from around one million in the mid-1990s to over 1.5 million in less than 12 years. That is the equivalent of 801 new 501(c)(3)s being created each week…for more than a decade! And “501(c)(3)” is only one classification of nonprofits. It doesn’t even include the number of associations, chambers of […]
July 4, 2018

Nonprofit Credentials That Makes Sense

I’ve watched with interest the passionate debate about NANOE and the nonprofit credentials newly available to the charitable sector. I hadn’t been too concerned with what the traditionalists said about NANOE – after all, a new national organization in any industry threatens the status quo. But when a fundraising colleague wrote an uninformed news column questioning the validity of NANOE and credentials I hold, I knew I had to speak out. Certification, membership and education […]
July 7, 2018

Identifying the Value of Nonprofit Customer Experience

Deep down, nonprofits begin from the same place: a need to propel change. As organizations grow, the mission is seemingly the primary driver behind recruiting support. However, don’t assume the mission alone will sustain that connection—organizations should never lose sight of customer experience. Though nonprofits tend to speak less about branding than for-profits do, they’re still bound by branding rules. Unfortunately, many nonprofits don’t lean on customer experience to enrich their brands—and it’s costing them. According […]