When it comes to choosing the right marketing channel for your nonprofit fundraising, you’ll want to consider the pros and cons of each option. The two most prominent fundraising channels for nonprofits are direct mail and email. Both of these, when used well, can bring much-needed funds to a charity’s tight budget. Here are the pros and cons of mail vs. email.  If you’re new to these fundraising channels or looking to improve your organization’s […]

This post was sponsored by Wild Apricot Growing your membership is hard at the best of times, and with COVID-19, it might feel downright impossible. The good thing is the challenges of raising support and funds during a pandemic has forced organizations to get creative. We’ve heard of out-of-the-box approaches to virtual events that include live shadow performances, and even virtual performances that end up being hoaxes on the guests, which sound… interesting. Here are […]

Search Engine Optimization (SEO) has seen a world of difference in recent times. Though the essentials remain the same, the tables have turned over time. Keywords have evolved and strategy has been completely revamped. Marketers continue to launch new ways to increase organic traffic to the website. Here are some SEO tips to index and rank faster.  The sheer amount of SEO services out there can make your SEO process confusing. The parameters of indexing and […]

Managing money for a nonprofit often feels like laying train tracks ahead of a speeding locomotive. An organization’s course depends on how well its leaders manage money down the line. Here is how nonprofits can expect the unexpected when budgeting. For example, Doctors Without Borders operated 10% ahead of its budget before the stock market came crashing down in December 2018. Thankfully, the organization was able to minimize its losses because it managed funds carefully throughout the […]