All nonprofits want to excel at major gifts fundraising. Or don’t they? In my 30 years in major gifts fundraising, I have seen familiar roadblocks get thrown up to keep money from flowing into the organization.
The fundraising appeal letter is a difficult one to pen. At its foundation, you’re asking people to part with their hard-earned money, so you’re going to need to present them with a solid case that they’ll understand and connect with. Of course, there are a lot of charities and organizations out there that are writing these letters, but many of them fall into a trap. From large-scale businesses to the smallest and most local nonprofit […]
Make 2018 your best fundraising year yet by getting started with Peer-to-Peer fundraising. Peer-to-Peer offers your nonprofit a way to keep donors engaged and raise money all year long. Last year, over one-third of online donations came via Peer-to-Peer fundraising. Plus, new studies show that donors of every age group say they’re willing to fundraise for nonprofits via Peer-to-Peer, with over 90 percent of Gen Xers and Millennials reporting a willingness, and almost 80 percent of Baby […]