In 2020, the fundraising landscape has been both unconventional and challenging for many nonprofit professionals. As we move forward from crisis-focused activities, there are opportunities to hone your strategy and plan for the future. If you’re revisiting your fundraising approach, you may want to draw on some more creative tactics to reach the top of your fundraising game. To execute an effective fundraising campaign, you should: Remember the middle donor.  Seek corporate sponsorships. Maximize matching […]

In this week’s talk, Randy sits down with Amy Eisenstein, an expert fundraising consultant. As a development professional, Amy is passionate about empowering nonprofits. Today, Amy and Randy discuss fundraising during a pandemic. Things have been hard. We’ve all had to adapt our lives to the new standard of this year, and fundraising is no different. Amy knows how to help. In this interview, she explains the importance of digital tools. She also offers practical […]

Getting noticed is a challenge.  The internet is a busy, crowded place, buzzing with almost 2 billion websites and millions of brands competing for attention. Rising above the clutter and online noise requires a little strategy.  Thankfully, that strategy doesn’t require a rocket scientist. Or even a computer scientist. You can create website content that will boost your nonprofit’s site in search results and put it on people’s radar without a degree in copywriting or […]

This week, Randy got to sit down with the lovely Andrea Kihlstedt to talk about capital campaigns. Andrea Kihlstedt is co-founder of the Capital Campaign Toolkit and has been guiding successful capital campaigns for over 30 years. Andrea has been involved with capital campaigns for her entire career, and she’s still passionate about them. She talked about how capital campaigns are great because they have such a large impact, and you’re able to do them […]