Deep down, nonprofits begin from the same place: a need to propel change. As organizations grow, the mission is seemingly the primary driver behind recruiting support. However, don’t assume the mission alone will sustain that connection—organizations should never lose sight of customer experience. Though nonprofits tend to speak less about branding than for-profits do, they’re still bound by branding rules. Unfortunately, many nonprofits don’t lean on customer experience to enrich their brands—and it’s costing them. According […]

Everywhere you turn, it seems someone is creating a new nonprofit to combat some societal evil. In the USA, the number of registered 501(c)(3)s jumped from around one million in the mid-1990s to over 1.5 million in less than 12 years. That is the equivalent of 801 new 501(c)(3)s being created each week…for more than a decade! And “501(c)(3)” is only one classification of nonprofits. It doesn’t even include the number of associations, chambers of […]