July 27, 2021
June 2, 2021

3 A/B Tests to Dramatically Improve Your Nonprofit Email Fundraising

This blog was sponsored by NextAfter A/B testing is built into almost every email marketing platform in existence. It’s a method for testing a user’s behavior by experimenting with different campaign elements. But having an A/B testing tool and running effective A/B tests are two very different things. For example, some simple A/B tests that you might be inclined to run include: Red buttons VS Blue buttons Text-only subject lines VS Subject lines with emojis […]
May 28, 2021

Sponsorship v. Donations: The Drawbacks and Benefits

Needing money is a common denominator among all nonprofits. We may do different things, serve different causes, or even operate in different areas of the world. However, we all need funds. Two of the tried-and-true methods for raising dough, sponsorships, and charitable donations, can cause a lot of confusion. Here’s your guide to keeping them straight and also maximizing their ability to support your mission. Sponsorship is a fuzzy word Our sector loves the word […]
May 26, 2021

It’s Time To Reclaim Your Nonprofit’s Assets

This blog was sponsored by Escheatment Could your nonprofit have thousands or even millions of dollars in assets that it doesn’t even know about? It’s entirely possible, given the tangled maze of laws and processes relating to these unclaimed assets. Here’s what you need to know. What is “escheatment”? When certain assets are left unclaimed, those assets are transferred to states and other governmental entities in a process known as escheatment. The assets are then custodially […]
May 20, 2021

5 Things You Should Know About Influencer Marketing – The Beginner’s Guide

This blog was sponsored by Socialfix In today’s world, social media plays a very important role in our lives. Apart from that, marketers have also realized how to attract valuable customers through collaborations with various influencers on these platforms. Many brands across the globe now build trust with consumers and leverage trendsetters’ influence on their buying decisions. In this article, we’ll cover 5 things you should know about influencer marketing and reveal some tips and […]