Whether you work for a small staff or you’re a bigger nonprofit with a clever new idea, crowdfunding can help you put your plans in motion. Crowdfunding platforms such as Kickstarter and Go Fund Me have shown great potential in terms of helping ambitious teams bring their visions to fruition. According to Crowd 101, once a crowdfunding campaign reaches about 40% of its target goal, people are 31% more likely to show additional interest in […]

It’s hard to know if you’re doing everything you can to maximize your online marketing efforts. Let’s start with these 10 ideas to cover the basics. 1. Does your homepage inspire action? You have a very finite amount of time to prove why someone should remain on your website. People are easily distracted. In a matter of seconds your website needs to answer, “Why should I care?” and “How can I help?” 2. Personas help […]

Here’s the cold, hard truth: people won’t care about your newsletter unless you make them. That means going above and beyond to grow your list by being strategic about how you promote it. Follow these suggestions to step up your newsletter marketing game. Your pop-up matters A newsletter popup is one of the first things your audience should see when visiting your website. Its design and copy need to be captivating or else people will […]

Just because your organization is small doesn’t mean it can’t bring in big donors. In fact, some of your best prospects might be right under your nose. These tips will help you find major donors by capitalizing on the connections you already have and expanding your reach in the community. Do more with your database Your database holds more answers than you think. Exhaust all your efforts there before you even think of searching for […]