How can your nonprofit organization increase its audience growth? You have a cause and a message to share, but getting it out there to the right people isn’t always easy. To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. Here’s what the IDEAS process looks like. When maximizing audience growth, an aimless attempt rarely works. Your organization needs a specific […]

This blog was sponsored by Fundraising Academy Cause Selling Education No matter how worthy, causes don’t sell themselves.  Without fundraising professionals, it would be impossible for organizations to do their work, and donors would lack trusted partners in their philanthropic journey. But what does that work look like, and how can we fundraise successfully? Dr. David Lill and Jennifer Lill-Brown express this concept: “Since asking is a fundamental part of our existence, the key is […]