Nonprofit branding is all about how others view your organization and your efforts. If you know what American Red Cross, UNICEF, or AARP does regularly, you know that nonprofit branding works. Creating a brand leads to more recognition, clarity and potential donations ― all in all, making your nonprofit more successful. In a perfect world, charitable organizations would not have to worry about creating a strong brand image to have a successful organization. Making a […]

While working for various nonprofits throughout the past twenty years, I always had such high aspirations for having our End Of Year (Annual Campaign) strategized by May, planned by August and ready to deliver by October.  It never happened that way. Never. There were always too many other irons in the fire and as a staff member, a campaign launching in six months never took priority. We all know how hard it is to complete […]

At the beginning of 2020, I doubt any of us imagined our routines would become completely uprooted in a matter of days. Due to the global pandemic, “office life” is now seen as a fond memory, and our daily commute is a total of one minute ― or as long as it takes to walk from your bed to your desk. I was so excited to be able to work from home ― to only […]

The concept of ‘DIY Fundraising’ has been quite popular in the nonprofit world for some time now. Lately, the DIY fundraising mentality has been adopted by the for-profit world as well. For those looking to incorporate this fundraising concept into their business or organization, they must understand exactly what it is and what the current trends are. What is DIY Fundraising? When schools raise money for a cause, they usually do it via a student […]