Welcome back! For our first video of the year, we sat down with marketing expert Kerstin Heuer to discuss goals. It is important to reflect on the challenges and opportunities that 2020 brought. Kerstin shared a tool she’s been using to reflect on the last year both personally and professionally. While the typical new year’s resolutions might not be the best way to achieve realistic goals, this method could be more effective. There are habits […]

A blog is an indispensable digital marketing tool.  Many businesses and organizations use blogs to share compelling stories and connect with their audience. Blogging should be part of most nonprofit’s content marketing plans. Used properly, it can leverage a nonprofit’s efforts by engaging its target audience with stories that speak directly about its mission and cause. All without having to rely on external sources to spread awareness. The following are some best blogging practices for […]

When it comes to choosing the right marketing channel for your nonprofit fundraising, you’ll want to consider the pros and cons of each option. The two most prominent fundraising channels for nonprofits are direct mail and email. Both of these, when used well, can bring much-needed funds to a charity’s tight budget. Here are the pros and cons of mail vs. email.  If you’re new to these fundraising channels or looking to improve your organization’s […]

This post was sponsored by Wild Apricot Growing your membership is hard at the best of times, and with COVID-19, it might feel downright impossible. The good thing is the challenges of raising support and funds during a pandemic has forced organizations to get creative. We’ve heard of out-of-the-box approaches to virtual events that include live shadow performances, and even virtual performances that end up being hoaxes on the guests, which sound… interesting. Here are […]