April 22, 2019

Having an effective branding strategy for your nonprofit is important, but it’s not easy. If you’re doing everything you can to effectively brand and market your organization but aren’t seeing positive results, these could be the reasons why.

1. Lack of personal connection

If you’re having trouble connecting with your audience, it could be because you haven’t gotten to know them as well as you should. Use Google Analytics, Facebook, Twitter and Instagram insights to keep track of the demographics of people who engage with your content. To find your analytics on Facebook, go to your business profile and click the “Insights” tab. On Twitter, click on your profile icon in the upper right corner, select “Analytics” and find the “Audience” tab. For Instagram, simply tap the button that looks like a bar graph at the top of your profile.  

From there, you can find out who you’re reaching based on gender, location, age, career, interests and more and use it to your benefit.

For example, roughly three times more women follow Nonprofit Hub on Twitter than men, which informs the content we share in our tweets. Take advantage of knowing exactly which types of people engage with your nonprofit and adjust your tone accordingly. Once you’ve decided on a voice that would best resonate with your audience, build loyalty with them through immersive, personal storytelling. Effectively communicating your organization’s story can be tricky at first, so here are some tips to get you started. You’d be surprised at how little resources you need to give your audience a deeper connection to your organization through stories.

2. Brand confusion

It’s important for your donors to have a solid understanding of who you are, what you stand for and why you do what you do. Choose a mission that clearly and specifically states your organization’s end goal, and don’t over-expand just to appeal to more people. And when you’re communicating that mission, be consistent! Donors will easily be able to detect a shift in tone or voice if different people are running your communication platforms, so make sure your entire staff is trained to stick to a certain writing style.

The same goes for visuals. Choose something simple and eye-catching for your logo and limit your color scheme to a couple primary shades and three or four secondary ones. It’s okay to occasionally tweak some elements of your brand, but the overall goal is to make your constituents feel like your organization is familiar and well-established. That can’t be achieved if you’re throwing a diluted mission at your supporters and constantly switching your style while communicating it. At Nonprofit Hub, we like to follow the K.I.S.S. method: Keep It Simple, Stupid.

3. Refusing to evolve

Now, I’m not suggesting that shouldn’t update your brand when it becomes outdated, but there’s a right way and a wrong way to do it. You’ll probably know when it’s time for a rebrand, but if you don’t, this quiz will help. When the time comes, make sure you clearly communicate the reason for your rebrand to your supporters and get them on board. The unveiling of your new logo, website, mission, etc. should be a big deal to your followers—they shouldn’t just all of a sudden click on your profile to find an unrecognizable brand. Make them a part of the rebranding process!

You should also be experimenting with new campaigns and fundraising tactics each year. It’s still good to have those annual events that become traditions for donors to look forward to, but make sure you’re throwing in some fresh, creative ideas, too!

In general, you’ll have to take note of when certain aspects of your organization are falling behind the times. Millennials are the largest generation in America, so having an outdated brand is even more harmful yet.

It can be hard to strike a balance between too much change and not enough. Your brand should be adaptable, but not all over the place. Flexible, yet straightforward. It may take some trial and error, but these tips will help you establish yourself as an organization and give your donors a sense of loyalty to your brand.

The post 3 Big Things That Might Be Harming Your Brand appeared first on Nonprofit Hub.

January 25, 2019

3 Big Things That Might Be Harming Your Brand

Having an effective branding strategy for your nonprofit is important, but it’s not easy. If you’re doing everything you can to effectively brand and market your organization but aren’t seeing positive results, these could be the reasons why. 1. Lack of personal connection If you’re having trouble connecting with your audience, it could be because you haven’t gotten to know them as well as you should. Use Google Analytics, Facebook, Twitter and Instagram insights to […]
January 24, 2019

Recurring Giving for Nonprofits

First, let’s talk about why nonprofits need a Recurring Giving Program. Does your organization struggle with a dwindling number of donors, year-over-year? For most, the answer to that question is , “YES”.  Countless studies, including the 2018 Fundraising Effectiveness Survey Report,  have shown that a first time donor is much more likely to never donate to your organization again. To the tune of over 50%. That means that your pool of donors is likely to […]
January 22, 2019

Start on a Good Note With Fundraising in 2019

This article was originally published in Nonprofit Hub Magazine. We know some of you are on top of things after the holidays, but it’s not so easy for the rest of us. You know the drill—you set your resolutions with determination on New Year’s Day, but within weeks you already catch yourself losing steam (don’t worry, you’re not alone). The same decline in drive can happen within your organization, so here are some foolproof ways […]
January 18, 2019

10 Power Words Nonprofits Use to Increase Conversions

There are over 1.5 million nonprofits in the United States. That means if you want to stand out, you need to do something different. Sure, you could offer different pricing, features or benefits, but there’s one element you can tweak to increase conversions almost instantly: copywriting Good copy brings out emotions in readers. It gets them excited and makes them more likely to support your organization. But where do you begin? There are countless copywriting […]