May 21, 2018

John Wood proclaims cause and capitalism are not mutually exclusive concepts in his latest book, Purpose, Incorporated, Turning Cause Into Your Competitive Advantage.

A pioneer in philanthropy who helped define the term social entrepreneur, John Wood demonstrates how to infuse purpose into your company, your career, and your life.

John challenges Milton Friedman’s edict that profit reigns supreme. In today’s marketplace competing for top millennial talent, the philanthropic fabric of a company’s culture matters. The four Ps of marketing (Price, Product, Promotion, and Place) still prevail, but John makes a case for a fifth P, Purpose, that is changing the corporate landscape and transforming the social sector.

A brand that is genuinely mission-driven doesn’t simply host an annual day of service or publish a casual CSR (corporate social responsibility) tweet. They also prove it on a daily basis through its corporate decisions, partnerships, and employee adoption of these values. Savvy modern media influencers are quick to scrutinize brands whose marketing doesn’t match their walk. Same goes for impactful investors who can quickly decipher the true contributors from the takers.

A business established with a mission and a vision based on values will create a workplace that makes the community and the world a better place, for a serendipitous win-win-win. The purpose driven company also attracts altruistic investors. Shareholders profit, the employees are engaged, and a scalable solution to a social problem evolves. Partnering with nonprofits who align with their mission provides one more critical method of engagement.

“The bottom line is this: purpose connects, and connections are good for business.” The B Corp, a company that includes written social and/or environmental missions into its founding articles of incorporation, is here to stay and paving the way.

Work no longer has to be a four-letter word. Hours logged, workspace and labor/life alignment are more flexible than ever before. The choice is yours, and if you choose purpose, chances are you will live a longer, happier, and healthier life.

John Wood chronicled his departure from big business to dedicate his life to a cause he embraced in Leaving Microsoft to Change the World. Nearly two decades later, Room to Read, the organization he created, has helped over 12 million children in 14 countries gain access to quality education and provided secondary school scholarships for 50,000 adolescent girls. www.roomtoread.org

January 30, 2018

Purpose, Incorporated [Book Review]

John Wood proclaims cause and capitalism are not mutually exclusive concepts in his latest book, Purpose, Incorporated, Turning Cause Into Your Competitive Advantage. A pioneer in philanthropy who helped define the term social entrepreneur, John Wood demonstrates how to infuse purpose into your company, your career, and your life. John challenges Milton Friedman’s edict that profit reigns supreme. In today’s marketplace competing for top millennial talent, the philanthropic fabric of a company’s culture matters. The […]
January 25, 2018

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January 21, 2018

How Important are Monthly Donors? – Erica Waasdorp

Erica Waasdorp, CEO of A Direct Solution says, “If you don’t have a monthly donor program yet, you’d be wise to make that part of your plan for next calendar year and perhaps even sooner than that.” People often ask me why you should focus on this now? Well, if last year’s Harvey hurricane disaster is any indication: Monthly donors provide sustainable revenue, no matter what happens. Their gifts keep coming in, rain or shine! […]
January 11, 2018

NANOE to Install Louis Fawcett as President

Washington, DC – January 11, 2018 – Louis Fawcett, after serving more than four years at EdVenture Children’s Museum as Senior Vice President of Principal Gifts (Columbia, SC), has accepted the position of President of the National Association of Nonprofit Organizations and Executives (NANOE). Bishop Redfern II, NANOE’s Board Chair, announced today that Fawcett will be installed as president February 1, 2018. Louis will be responsible for growing NANOE’s Membership and representing its Governors across […]