May 27, 2020
September 7, 2019
Major Gift Wes Moon

Major Gift – How Do You Quantify One?

Intuitively, we all know what a major gift is: It’s simply the top stratum of charitable gifts received by your nonprofit organization. The relative impact of any gift depends on an organization’s mission, operating budget, community, and fundraising base, but what does the overall fundraising landscape look like when it comes to size of donations? To answer this question, the Major Gifts Fundraising Benchmark Study contacted more than 600 organizations in 2017 and learned that: […]