If you’re in charge of your nonprofit’s marketing, you probably struggle with the need to produce content consistently and to adapt to new trends and algorithms. Whether you’re creating email campaigns, new social media content, blogs, or use cases, content is a huge part of your organization’s continuing success. No matter the size of your nonprofit, it’s important that everything you create and share always leads potential (and current) donors back to your cause and […]
Sponsored by Network for Good From early childhood, we are taught the magic words: thank you. I don’t have to tell you that these two simple words can make or break the relationship between an organization and its donors. Most nonprofits know how important it is to send acknowledgment letters after receiving gifts. We dutifully thank our donors for the recorded gift and tell the donor about the many great works we perform because of […]
All nonprofits want to excel at major gifts fundraising. Or don’t they? In my 30 years in major gifts fundraising, I have seen familiar roadblocks get thrown up to keep money from flowing into the organization.