January 18, 2022
April 24, 2019

Brand Archetypes: What They Are and How to Use Them

This article is sponsored by Briteweb. What is brand personality—and why is it important? If your organization were a person, what would they be like? How would they look, speak and move? Would they be the life of the party, or more subdued? These questions might seem silly, but in nonprofit branding, they’re anything but. In fact, when we do stakeholder interviews for a brand strategy project, they’re among the most important questions we ask. […]
April 23, 2019

7 Twitter Accounts Nonprofits Need to Follow

The world wide web, specifically the Twittersphere, is overflowing with accounts designed to help you better run your organization. Whether their focus is general or something specific, like technology or donor retention, we’ve compiled a list of what we believe are the best, most helpful Twitter accounts you need to be following. @Classy Classy is your one-stop-shop for all things fundraising and marketing. Though their site started as a means to sell their fundraising software, […]
April 19, 2019

5 Ways Nonprofits Can Negotiate for More Funding

Nonprofits face unique challenges that for-profit organizations don’t have to grapple with. First, nonprofits have to ask for money from people who don’t directly use their services. Instead of customers, nonprofits rely on donors. And many donors insist on spending less on administrative and managerial tasks, yet these functions are what make philanthropic efforts possible. These challenges make negotiation for nonprofits different compared to for-profit negotiations. Here are five proven ways you can get your donors […]
April 15, 2019

7 Spring Fundraisers to Delight Your Donors

Spring is in full bloom, which means a whole new season of fundraising opportunities are headed your way! By taking advantage of the sunshine, gorgeous weather and plentiful holidays spring has to offer, you can make spring fundraisers the best of the year. 1. Easter Egg Hunt With Easter just around the corner, this timeless, family-friendly event doubles as the perfect way to raise money for your organization. All you need are some plastic eggs, […]