November 15, 2024
April 30, 2019

Why Every Nonprofit Needs a Good Copywriter

As you skim through your sea of emails, newsfeeds and notifications, what determines whether you engage with a piece of content? The answer is copy—simply defined by Merriam Webster as “the text of an advertisement.” Good copy is an absolute requirement if you want your organization to stand out in the era of information overload. Hiring a copywriter who knows how to string words together in a way that compels your audience to action is […]
May 2, 2019

How to Make the Most of Your Conference Experiences

Every year there seems to be an influx of conferences: marketing conferences, fundraising conferences, tech conferences, conferences about conferences. They’re everywhere. It’s hard to know which conference will be worth your time, but, if you’ve managed to pick one or two or three, it’s important that you make the most of your experience. After all, tickets to these events are hundreds, sometimes thousands of dollars—you need to make sure it’s money well spent. Nonprofit Hub […]
May 3, 2019

Social Media Analytics: The Basics

So, you’ve mastered the art of creating effective, engaging social media content. Congratulations! But your job doesn’t stop there. If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key.   From social media analytics, you can uncover tons of insightful information about your organization’s online presence, from the best time of day to post, to which type of content your audience engages with […]
May 7, 2019

The Ever-Growing Importance of Website Design

Let’s face it—when it comes to your website, looks do matter. It only takes  a split second for a viewer to decide whether or not they’ll spend time on your site, and website design is often the deciding factor. Don’t just take our word for it—we’ll use our own website design as an example. Check out this screenshot of nonprofithub.org from 2015. Can you believe this was just four years ago? It’s not awful, necessarily, […]