As a professional fundraiser at a growing nonprofit, you likely understand that maintaining a positive reputation and valuing your donor relationships are key components to maximizing success. Simply investing in the wrong tool or sending the wrong email to someone can risk your organization’s standing with a particular donor and cause them not to give again. With COVID-19 putting a pause on in-person engagements and events, your nonprofit has to work even harder to ensure […]

Ethics are what we hold close to our hearts. They’re values or moral principles governing the conduct and actions of a group of people or individuals. It’s a behavioral standard with footholds in all spheres of human relations. Even business organizations have both written and unwritten ethics that they have to follow in dealing with their environment, customers, employees, etc.  The same thing goes for marketing. Every company or business organization has several ethical policies […]

Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. According to research by HubSpot, 90% of users make decisions based somewhat on videos, and 92% of viewers on mobile platforms share video with others. That, alongside the fact that the increasingly important millennial market is heavily engaged with video marketing, is reason enough for your nonprofit to consider creating more videos. That being said, making a video […]

Are you focused on improving diversity within your organization this year?  A recent report estimated that 39 percent of nonprofits hope to diversify their workforce in the areas of race, age, gender, identity and differing abilities in 2019. And for good reason. The benefits of an inclusive culture and diverse team are well reported. However, even with the increased attention on diversity, inclusion and equity over the last few years, the nonprofit world has been […]