June 15, 2026
Imagine this: You close a successful fiscal year, but your fundraising momentum moving into the next year stalls, and your year-end giving campaign shows a drop in donor retention. Seeing high initial engagement but limited future gifts is a common, but frustrating, scenario. Supporters stop giving for many reasons, but a big one is a lack of understanding about their gifts’ impact. Donors view their contributions as investments, and to continue supporting you, they need […]
