March 15, 2020
The coronavirus is causing pandemonium and in the short term may even get worse. Regardless let’s review some steps that will guide us through this difficult period. For starters, let’s agree that panicking and crawling into a hole because of the coronavirus is not a reasonable option. Business goes on, whatever the economic conditions. You can’t not raise funds. You can’t treat loyal and responsive donors like statistics. And you can’t stop building your donor database. […]