Supporting Donor Engagement During an Economic Downturn Delaney Mullennix, the Nonprofit Hub Radio Podcast host, interviews Brandon Hatton, the founder of Conscious Wealth, about engagement difficulties nonprofits face during economic downturns. Brandon shares actionable advice on engaging donors and board members during tough economic times. Highlighting the critical role of board members, he emphasizes their potential in driving donor engagement. Brandon’s concept of ‘conscious wealth management’ offers a fresh perspective for nonprofits seeking support. The […]

Donor Messages Using Emotional Data In this episode, Delaney interviews Grant Gooding, an expert in measuring people and utilizing emotional data for effective donor messaging in the nonprofit sector. Grant is also the Founder & CEO of Proof Positioning. Grant shares his key lessons from ten years of experience in measuring emotions, emphasizing the importance of understanding and leveraging emotional insights. Grant begins by explaining market research and its relevance to the nonprofit sector. He […]

Creating User-Centric Content (and Why It Matters)   You’ve most likely heard the adage “content is king”, before. The phrase became popular after Bill Gates wrote an essay with the same title that detailed Gates’ beliefs about what would ultimately be profitable on the internet. In the essay, he also acknowledged that content can take many forms:“When it comes to an interactive network such as the Internet, the definition of ‘content’ becomes very wide. For […]