January 18, 2022
May 3, 2019

Social Media Analytics: The Basics

So, you’ve mastered the art of creating effective, engaging social media content. Congratulations! But your job doesn’t stop there. If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key.   From social media analytics, you can uncover tons of insightful information about your organization’s online presence, from the best time of day to post, to which type of content your audience engages with […]
May 2, 2019

How to Make the Most of Your Conference Experiences

Every year there seems to be an influx of conferences: marketing conferences, fundraising conferences, tech conferences, conferences about conferences. They’re everywhere. It’s hard to know which conference will be worth your time, but, if you’ve managed to pick one or two or three, it’s important that you make the most of your experience. After all, tickets to these events are hundreds, sometimes thousands of dollars—you need to make sure it’s money well spent. Nonprofit Hub […]
April 30, 2019

Why Every Nonprofit Needs a Good Copywriter

As you skim through your sea of emails, newsfeeds and notifications, what determines whether you engage with a piece of content? The answer is copy—simply defined by Merriam Webster as “the text of an advertisement.” Good copy is an absolute requirement if you want your organization to stand out in the era of information overload. Hiring a copywriter who knows how to string words together in a way that compels your audience to action is […]
April 26, 2019

How to Know When to Expand Your Staff

Expansion is a good thing. In most cases, it means you’ve done your job well enough for long enough to add additional programming, campaigns or other projects. But it’s not always easy to know when you’re ready to expand, and it’s harder yet to know if your expansion should involve the addition of new staff. After all, nonprofits often work on volatile shoestring budgets, making it difficult to add another set of wages to the […]