For decades, philanthropy has been seen largely as black-tie galas paired with pricey auction items ― large events for larger wallets. With the introduction of the internet and social media, donors now have the ability to participate and give in new and more accessible ways. Microphilanthropy has become a prominent trend in the past decade. It’s here for the long haul, so we’ll walk you through how to get on board. What is Microphilanthropy?  As […]

Social media is all the rage these days. Although less personable, it’s become a major outreach tool. But according to the Blackbaud Institute, while social media is on the rise, direct mail has declined from 49% to 23% of donors from 2010 to 2018.  Yet, direct mail remains viable for “mature donors” born 1945 or sooner. This group of “mature donors” accounts for 24% of all charitable giving. It’s still a viable option for baby […]

The year 2020 has presented some… interesting challenges to say the least. But one of the most prevalent has been staying motivated at work. When you’re home, working in your pajamas and distractions just too close for you to ignore them, you have to think of new ways to be productive. It seems like working remotely is going to be our reality for the rest of 2020 ― at least for the United States. We’re […]

Nonprofit email marketing during a crisis can be a tough task. It becomes a crazy balancing act. Should we send more emails? Should we make it less? It’s hard to tell what the right answer is during such strange times.  We’re making history and living through a crisis. Right now, your email subscribers are being flooded with COVID-19 updates, and they’re probably sick of hearing about “unprecedented times.” So, if your organization is one of […]