Nonprofit’s Guide to Digital Advertising Why Nonprofit Digital Advertising is a Must Do you want the world to know about your mission and easily support it? We thought so. Nearly every major brand uses digital advertising to reach their current and prospective audience, including nonprofits! Digital advertising is often more affordable, targeted, and trackable than traditional paid media. Digital advertising can help your nonprofit to reach more donors and volunteers, better steward your marketing dollars, […]

How do nonprofits successfully garner the support of their community? They do so through effective communication. SMS or mass text message campaigns are one of the most effective channels of communication for nonprofits. SMS campaigns see the highest open and click through rates, the fastest response rates and are the preferred method of communication for most individuals. Many SMS campaign tools like Twilio integrate with nonprofit CRMs. This allows you to communicate with your audience via […]

User Experience Still Reigns Supreme We’re often tempted to think that the latest marketing technology or social media platform will help us elevate our mission. Fast and new often trumps the tried and traditional. Yet that’s not always the best approach. In this interview, Larry Warkoczeski, a veteran marketer and nonprofit expert, reminds us that authenticity and amplifying the customer experience should always be our primary marketing strategies.  Larry refers several times to the “customer […]