October 28, 2020
March 18, 2018
Penelope Burk Inside Charity

Finding New Donors in a Changing Giving Environment – Penelope Burk

In my previous blog, “Is Giving Tuesday Helping or Hurting Fundraising”, I referenced how this fundraiser is contributing to the over-solicitation of active donors and risking their future support. I agreed wholeheartedly, though, that Giving Tuesday is an excellent strategy for acquiring new donors, especially younger ones. How donors view not-for-profits and how