September 23, 2018

When it comes to marketing in the nonprofit sector, this period of history is unlike anything we’ve seen before. You must appeal to an audience that consists of young people who barely know how to address a letter, older people who are unfamiliar with WiFi and still clinging to their 2007 flip-phones and everyone in between. The solution? Knowing how to balance new and traditional media.

The more outlets, the better

Most of your content should be available both online and in print. If you ship out a magazine, set up a version where people can pay to access the articles online. If your nonprofit has important news or an event to share, promote it via email and social media. But don’t forget to post signs around town, advertise through local radio and television networks or submit press release. In our tech-centered world it may seem like these “old school” PR methods have fallen by the wayside, but you’d be surprised at how effective they still are. A 2016 study found that digital media’s growth hasn’t lead to a decrease in traditional media’s effectiveness. Therefore, the key is to communicate through both avenues so every demographic, in some way or another, ends up receiving your message.

Let your methods help each other

Keep in mind that digital and traditional media should have a symbiotic relationship. For example, put your social media handles and website links on your signage and all of your print materials. At the same time, remind your followers and website visitors to check out your traditional media, whether that’s a magazine, a newsletter or something else. The end goal is to get people to bounce between both categories of media. Those who usually only see your traditional material will be lured to your online content like blogs and social media posts, and your tech-savvy supporters will pay more attention to your efforts in the physical world.

Since neither type of PR is going out of style, it’s crucial that your nonprofit learns how to be flexible and versatile with its marketing. If you utilize both digital and traditional media in your campaigns and call your audience to engage with both types, you’ll appeal to a wide range of donors and successfully grow your brand.

The post How New and Traditional Media Can Work Hand in Hand appeared first on Nonprofit Hub.

September 21, 2018

How New and Traditional Media Can Work Hand in Hand

When it comes to marketing in the nonprofit sector, this period of history is unlike anything we’ve seen before. You must appeal to an audience that consists of young people who barely know how to address a letter, older people who are unfamiliar with WiFi and still clinging to their 2007 flip-phones and everyone in between. The solution? Knowing how to balance new and traditional media. The more outlets, the better Most of your content […]
September 19, 2018

Nonprofit Collaboration: The Basics

Nonprofits are always striving to do more—raise more money, donate more items, impact more lives. Often times our desire to do more is stifled by our limited capacity. After all, we can’t save the world by ourselves. That’s where collaboration comes in. Nonprofit collaboration can take a number of forms, and there isn’t one right way to do it. It can also prove to be very beneficial or utterly fruitless, so let’s go over the […]
September 17, 2018

How You Can Help With Disaster Relief

Hurricane Florence finally made landfall over the weekend, ravaging the Atlantic coast with devastating winds and torrential rain. Mandatory evacuation orders were enforced in several coastal cities. And as coverage of people fleeing their homes comes on our televisions and computer screens, those of us not affected by the storm may be feeling helpless and eager. Turn those feelings into action! Here’s how you can help with disaster relief efforts today and every day. Give […]
September 14, 2018

5 Tips to Improve Your Online Fundraising

Making an online ask may seem difficult if you’re not used to digitally interacting with donors, but you’d be surprised by how easy it can be. Check out these five tips for bolstering your online fundraising. 1. Develop your social media strategy Social media has quickly become the most popular way to engage with your community. Your first step is to determine where to focus your energy. Some of your options are: Facebook Twitter Instagram […]