February 26, 2018

Storytelling is such an important feature for those looking at new ways to market themselves. And for nonprofits, the opportunity to build a donor base using stories is evergreen. Let’s look at how you can take advantage of effective storytelling.

In 2015 and 2016, the minds behind the annual giving holiday #GivingTuesday created #MyGivingStory, a campaign that aims to raise awareness by using storytelling as a marketing tactic. Project organizers analyzed the results from the 2015 and 2016 contests to find what helped them succeed and get more votes in 2017. Elements of effective storytelling in #MyGivingStory entries included all of the following features:

effective storytelling

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February 24, 2018

[INFOGRAPHIC] The Elements of Effective Storytelling

Storytelling is such an important feature for those looking at new ways to market themselves. And for nonprofits, the opportunity to build a donor base using stories is evergreen. Let’s look at how you can take advantage of effective storytelling. In 2015 and 2016, the minds behind the annual giving holiday #GivingTuesday created #MyGivingStory, a campaign that aims to raise awareness by using storytelling as a marketing tactic. Project organizers analyzed the results from the […]
February 21, 2018

Four Ways to Increase Online Giving Conversions

Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Online giving is responsible for about 7% of total fundraising revenue per year and grows at a rate of about 8% per year (which doesn’t include grants). Consider these steps to increase your online giving conversions. Optimize for mobile […]
February 17, 2018

Five TED Talks for Nonprofit Professionals

As nonprofits, sometimes we need a little extra inspiration to keep doing what we do. We work in a sector that sets out to change the lives of others, and for that reason we need to understand where others come from first. TED Talks has been around since 1984, but found a resurgence with the rise of the Internet and social media sharing. The company encourages everyone around the world to spread their ideas—whether they’re […]
February 13, 2018

The Importance of the Thank You: Creating an Attitude of Gratitude

Sponsored by Network for Good From early childhood, we are taught the magic words: thank you. I don’t have to tell you that these two simple words can make or break the relationship between an organization and its donors. Most nonprofits know how important it is to send acknowledgment letters after receiving gifts. We dutifully thank our donors for the recorded gift and tell the donor about the many great works we perform because of […]