This article is sponsored by the Blackbaud Institute. Year after year, professionals in the sector keep coming back to that dreaded word: “silos.” We see countless articles about how barriers in communication diminish organizational effectiveness, and, just as crucially, how they inhibit constituent engagement. Outdated organizational models that segment departments into their own distinct areas and with their own distinct messaging leave constituents confused and even less connected than before they first engaged. As supporters […]

Influencer marketing—spreading the word about one’s product through social media influencers—has become big business in recent years. People with massive social media followings frequently make a profession of it, and companies pay them large sums of money to wear, eat or talk about their products online. Research suggests that up to 87 percent of shoppers nowadays were inspired by an influencer to make a purchase—and experts believe the influencer industry could be a $10 billion […]

Nonprofit Hub’s newest Hubcast series, Growing Good, is all about how young nonprofit professionals can sustain and grow our industry for the better. As startups and other for-profit companies ramp up their offerings for new employees, young people are especially pressured to forgo nonprofit work. Our most recent episode features Maggie Stuckey, Executive Director of the Lincoln Parks Foundation in Lincoln, Nebraska. She’s spent nearly her entire career in the nonprofit sector—living and breathing proof […]