Outcome Driven Fundraising Begins with ROI Fundraising decisions are based on many outcomes, but are we using the right measures? The largest expense of most nonprofits is also its greatest asset: people. The human capital cost behind events, campaigns, and even newsletters is large but often overlooked. More often, the efforts of nonprofit teams are undervalued in relation to program efficacy and success. Ironically, the same idea is true when it comes to building sustainable […]

Giving Timeline Guide Boost your fundraising efforts for the whole year Year-end giving season is a crucial time for nonprofit fundraising. But how much planning goes into maintaining a good momentum throughout the rest of the year? It’s important to make sure that #GivingTuesday isn’t the only day of the year that your nonprofit focuses on gaining support. Let this Giving Timeline Guide be your go-to resource. In this free guide, you’ll get a helpful […]

Is your nonprofit actively seeking to reach younger donors? While some organizations tend to focus on older and/or long-time supporters, the best time to start engaging with younger donors is now. After all, millennials and Generation Z now make up the largest combined segment of the population in the U.S. Potential support from the next generation is out there. In today’s technology-centric world, it’s no secret that one of the best ways to reach younger […]

What would you do if you knew you would not fail in an epic fashion? Probably raise support for your favorite mission, right? Unfortunately, there are some missteps that are common on the fundraising journey. In this episode of the Good to Growth Podcast, Katie talks to fundraising expert Jack Alotto, MA, CFRE about three of the most common “epic fails” in fundraising.  Epic Fail #1: Not realizing what you’re actually doing. You’re cause selling! […]