May 28, 2022
May 21, 2018

5 Marketing Mantras You Should Always Return To

This article was originally published in Nonprofit Hub Magazine. A mantra is a thought or expression that encompasses your basic beliefs. Similar to a mission or brand positioning statement, mantras help capture and bring focus to your goals. Aligning your marketing goals and tasks with your brand can sometimes be a chore, so having a couple marketing mantras to look back on is always helpful! 1. Tell a story What steals your attention more, a […]
May 18, 2018

Earned Income for Nonprofits: What it is and How it Works

It was always a dream of mine to become the executive director of a nonprofit organization. After developing the right relationships and building a career in marketing, that dream became a reality. My goal from there was to disrupt the nonprofit world and look at it through the lens of a business person. What I’m focused on is making a sector-wide shift from simply surviving to absolutely thriving. And part of that comes from looking […]
May 15, 2018

3 Major Takeaways from CrowdRise’s Data Report

With the rise of GoFundMe and its newly acquired nonprofit arm, CrowdRise, we’ve seen firsthand the power of social media when it comes to fundraising. GoFundMe pages on Facebook get tons of exposure through the power of sharing in order to collect personal funds for study abroad programs, weddings or surgeries, but now, with CrowdRise, nonprofit fundraising is added into the mix. Regardless of the cause, it’s clear that people care—GoFundMe processes over 30 donations […]
May 11, 2018

The 7 Deadly Sins of Asking for Donations

Even after loads of practice, asking for donations can make our palms sweat and our hair stand up. It’s not easy, and it shouldn’t be—after all, you’re asking people to part with their hard-earned money. But don’t worry: as long as you avoid these common mistakes, your fundraising efforts will be just fine—even if your palms are still a little sweaty. 1. Asking for open-ended amounts Nothing makes your donor more uncomfortable than hearing, “How much do […]