What are planned gifts? Planned gifts are quite literally what they sound like. Well…sort of. The term simply means that somebody has planned to give a gift to an organization at a later date, often after their passing. Most often, cash (or money in general) probably comes to mind. However, there are a variety of types of planned gifts instead of cash, including: Life insurance Personal property Other real estate Retirement plans Should I be […]

Nonprofit professionals don’t like to compare their work to that of the for-profit world. And it makes sense: nonprofits exist primarily to help those in need, and for-profit organizations exist primarily to make money. However, certain aspects of nonprofit work truly are synonymous with for-profit practices, even if they’re called something different. A perfect example is fundraising. Or, in for-profit terms, sales. That’s right: fundraising is sales. Again, it’s easy to see why fundraisers are […]

Deep down, nonprofits begin from the same place: a need to propel change. As organizations grow, the mission is seemingly the primary driver behind recruiting support. However, don’t assume the mission alone will sustain that connection—organizations should never lose sight of customer experience. Though nonprofits tend to speak less about branding than for-profits do, they’re still bound by branding rules. Unfortunately, many nonprofits don’t lean on customer experience to enrich their brands—and it’s costing them. According […]