This week, we sat down with Brady Josephson, the managing director of the NextAfter Institute. NextAfter provides fundraising research and training to help nonprofits grow. They are passionate about figuring out what really works in fundraising. Brady gave us some great information about multi-channel marketing, based on their research. For instance, how we communicate with donors has a direct impact on donor retention. You can hear more from Brady on his podcast, The Generosity Freakshow.  In […]

Almost all media now feature feel-good stories about people and organizations that do good.  Even so, getting attention from the shrinking, but highly diversified, press pool still takes persistence and creativity. Here are 6 steps to get the press to tell your story: 1. Don’t wait for them to call That’s like waiting for lightning to strike to power your lights. Make friends with your local media: TV (don’t forget programs on local PBS stations), […]

Welcome back! For our first video of the year, we sat down with marketing expert Kerstin Heuer to discuss goals. It is important to reflect on the challenges and opportunities that 2020 brought. Kerstin shared a tool she’s been using to reflect on the last year both personally and professionally. While the typical new year’s resolutions might not be the best way to achieve realistic goals, this method could be more effective. There are habits […]

A blog is an indispensable digital marketing tool.  Many businesses and organizations use blogs to share compelling stories and connect with their audience. Blogging should be part of most nonprofit’s content marketing plans. Used properly, it can leverage a nonprofit’s efforts by engaging its target audience with stories that speak directly about its mission and cause. All without having to rely on external sources to spread awareness. The following are some best blogging practices for […]