Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. According to research by HubSpot, 90% of users make decisions based somewhat on videos, and 92% of viewers on mobile platforms share video with others. That, alongside the fact that the increasingly important millennial market is heavily engaged with video marketing, is reason enough for your nonprofit to consider creating more videos. That being said, making a video […]

Ethics are what we hold close to our hearts. They’re values or moral principles governing the conduct and actions of a group of people or individuals. It’s a behavioral standard with footholds in all spheres of human relations. Even business organizations have both written and unwritten ethics that they have to follow in dealing with their environment, customers, employees, etc.  The same thing goes for marketing. Every company or business organization has several ethical policies […]

As a professional fundraiser at a growing nonprofit, you likely understand that maintaining a positive reputation and valuing your donor relationships are key components to maximizing success. Simply investing in the wrong tool or sending the wrong email to someone can risk your organization’s standing with a particular donor and cause them not to give again. With COVID-19 putting a pause on in-person engagements and events, your nonprofit has to work even harder to ensure […]

Most businesses think that users get their first impression of the company when they land on their homepage. But that’s not entirely true. In fact, the first impression is formed somewhere else: on Google’s Search Engine Result Page (SERP).  Brand SERPs are the first touch-point between your business and search users. So, Google strives to present a comprehensive picture of your company to ensure that users make informed decisions. Among other things, brand SERPs include […]