November 19, 2019

Welcome to 2018! Like never before, all nonprofits and organizations need to become skilled in communicating and engaging with their donors online.

In the old days, nonprofit organizations easily spent thousands, if not tens of thousands or more, paying for their marketing and promotion efforts. Think about it. In the old days, organizations spent a couple of thousand dollars on creating videos or direct mail targeted at their donors.

Today, with over 3 billion people on the Internet, digital marketing is an essential aspect for any organization to connect with their existing and prospective donors. And, these costs are substantially less than what groups had to pay in the past. For instance, many charities have team members create live stream videos on their phones when they want to communicate with their supporters about the cause; there’s no need for them to spend thousands on a slick video. And, social media has made growing a following and audience on platforms, such as Facebook or Instagram much less expensive than the old days of printing, stuffing letters into envelopes and then paying postage.

More than ever before, leveraging your online presence is important. There are 7 ways that you can ensure that you’re good to your supporters online, outlined in the infographic below (you can click on the image to download the infographic “Seven Ways to Be Good Online to Donors”), which was adapted from Funds2Orgs’ resource eBook, “Get with the Program and Be Good to Your Donors Online.” 

 

Donors have more choices and ways to engage with their favorite causes. It’s essential to realize that one of the most cost-effective and essential ways to stay engaged with their supporters is by ensuring they are reaching them strategically online.

 

You can download the INFOGRAPHIC by clicking on the image to the left; You can download the ebook Get with the Program and Be Good to Your Donors Online by clicking HERE  

 

 

January 4, 2018

Get With The Program And Be Good To Your Donors Online [Infographic and eBook]

Welcome to 2018! Like never before, all nonprofits and organizations need to become skilled in communicating and engaging with their donors online. In the old days, nonprofit organizations easily spent thousands, if not tens of thousands or more, paying for their marketing and promotion efforts. Think about it. In the old days, organizations spent a couple of thousand dollars on creating videos or direct mail targeted at their donors. Today, with over 3 billion people […]
January 4, 2018

The GuideStar Newsletter Articles You Read Most in 2017

Happy New Year! It’s time for our round-up of the GuideStar Newsletter articles you read most last year. As was true in 2016—and to an extent in 2015—you veered away from the traditional formula of fundraising, boards, and boards and fundraising. You were still interested in those topics, but you read articles about other subjects as well.
January 3, 2018

Your Engine of Impact: Scaling

Over the course of seven posts, we have argued that leaders who want their organization to achieve maximum impact must embrace the essentials of strategic leadership. We compare this kind of intentional leadership to a high-performance engine. In those seven posts, we have discussed the components of this engine: mission, strategy, impact evaluation, insight and courage, organization and talent, funding, and board governance. 
January 1, 2018

The Best Nonprofit Social Media Campaigns of 2017

It’s happening again. All of the year’s art, events and goings-on are being sorted into “best of” lists on various blogs. And guess what? You’re looking at another. This one, though, can actually help you while you’re considering a rebrand or amping up your social media presence in 2018. Here are our picks for the best nonprofit social media campaigns of 2017 and a little bit about what made each one stand out. 1. #MeToo  Back in […]
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