The days of the seemingly infinite pool of new donors available to quickly and inexpensively replace those who have stopped their support are long gone. Today, as more and more donors abandon ship, the cost of replacing them has grown so great as to be no longer affordable for most nonprofits.
Storytelling is such an important feature for those looking at new ways to market themselves. And for nonprofits, the opportunity to build a donor base using stories is evergreen. Let’s look at how you can take advantage of effective storytelling. In 2015 and 2016, the minds behind the annual giving holiday #GivingTuesday created #MyGivingStory, a campaign that aims to raise awareness by using storytelling as a marketing tactic. Project organizers analyzed the results from the […]
“What does it take?” Most every time I’m with a leader or a highly successful corporate executive, I ask, “What does it take? What are the traits and characteristics that contribute most to your success?” (A pretty good question, by the way. And it does help stroke the psyche of the person you ask. Try it. “Tell me why you are so successful. What does it take?”) Over the years, I’ve gathered these 28 bits […]
Does your nonprofit support staff through continuing education? Do you even have a line item in your budget for professional development? Or are you asking yourself, “What does ‘professional development’ even mean, anyway?”