As you skim through your sea of emails, newsfeeds and notifications, what determines whether you engage with a piece of content? The answer is copy—simply defined by Merriam Webster as “the text of an advertisement.” Good copy is an absolute requirement if you want your organization to stand out in the era of information overload. Hiring a copywriter who knows how to string words together in a way that compels your audience to action is […]

Expansion is a good thing. In most cases, it means you’ve done your job well enough for long enough to add additional programming, campaigns or other projects. But it’s not always easy to know when you’re ready to expand, and it’s harder yet to know if your expansion should involve the addition of new staff. After all, nonprofits often work on volatile shoestring budgets, making it difficult to add another set of wages to the […]

This article is sponsored by Briteweb. What is brand personality—and why is it important? If your organization were a person, what would they be like? How would they look, speak and move? Would they be the life of the party, or more subdued? These questions might seem silly, but in nonprofit branding, they’re anything but. In fact, when we do stakeholder interviews for a brand strategy project, they’re among the most important questions we ask. […]

The world wide web, specifically the Twittersphere, is overflowing with accounts designed to help you better run your organization. Whether their focus is general or something specific, like technology or donor retention, we’ve compiled a list of what we believe are the best, most helpful Twitter accounts you need to be following. @Classy Classy is your one-stop-shop for all things fundraising and marketing. Though their site started as a means to sell their fundraising software, […]