Gabriel, Author at InsideCharity.org

January 25, 2019

3 Big Things That Might Be Harming Your Brand

Having an effective branding strategy for your nonprofit is important, but it’s not easy. If you’re doing everything you can to effectively brand and market your organization but aren’t seeing positive results, these could be the reasons why. 1. Lack of personal connection If you’re having trouble connecting with your audience, it could be because you haven’t gotten to know them as well as you should. Use Google Analytics, Facebook, Twitter and Instagram insights to […]

January 22, 2019

Start on a Good Note With Fundraising in 2019

This article was originally published in Nonprofit Hub Magazine. We know some of you are on top of things after the holidays, but it’s not so easy for the rest of us. You know the drill—you set your resolutions with determination on New Year’s Day, but within weeks you already catch yourself losing steam (don’t worry, you’re not alone). The same decline in drive can happen within your organization, so here are some foolproof ways […]

January 18, 2019

10 Power Words Nonprofits Use to Increase Conversions

There are over 1.5 million nonprofits in the United States. That means if you want to stand out, you need to do something different. Sure, you could offer different pricing, features or benefits, but there’s one element you can tweak to increase conversions almost instantly: copywriting Good copy brings out emotions in readers. It gets them excited and makes them more likely to support your organization. But where do you begin? There are countless copywriting […]

January 16, 2019

7 Tips on Asking for Donations — It’s Intimidating, We Get It

When it comes to asking for donations, most of us head for the hills. We get it. It’s intimidating to ask other people to part with their hard earned cash. They might ask, “Why?” And we might not have a great answer. At its heart, fundraising is helping others connect an existing passion directly to your cause. We don’t convince donors. We help them realize that they already care. Once donors believe that your cause […]