Influencer marketing—spreading the word about one’s product through social media influencers—has become big business in recent years. People with massive social media followings frequently make a profession of it, and companies pay them large sums of money to wear, eat or talk about their products online. Research suggests that up to 87 percent of shoppers nowadays were inspired by an influencer to make a purchase—and experts believe the influencer industry could be a $10 billion […]

This article is sponsored by the Blackbaud Institute. Year after year, professionals in the sector keep coming back to that dreaded word: “silos.” We see countless articles about how barriers in communication diminish organizational effectiveness, and, just as crucially, how they inhibit constituent engagement. Outdated organizational models that segment departments into their own distinct areas and with their own distinct messaging leave constituents confused and even less connected than before they first engaged. As supporters […]

We know the struggle all too well. You feel like you’re talking to a wall and nothing is getting through, and any attempt to engage and inspire seems to fall flat. At some point, we all have to deal with problem employees: people who are just plain difficult. But it’s not the end of the world. When you find yourself frustrated and angry with an employee, it can be easy to throw away hopes of […]