Every fall, I get a version of the same phone call. It usually lands in early November. The voice on the other end is friendly, a little tired, and talking fast. The board approved a bigger goal than last year. The appeal is not drafted. The list has not been pulled. And the calendar has already started to close in. That call is preventable. The fundraisers who sleep well in December are the ones who […]

Nonprofit events are valuable opportunities to amplify your mission and cultivate donor relationships. However, many organizations focus solely on engaging existing donors and miss out on cultivating an entire group of potential new supporters: regular donors’ plus-ones. Rather than leaving these connections to chance, actively integrate plus-ones into your post-event stewardship strategies. This guide explores actionable tactics to bring these guests into your donor pipeline and grow your revenue. Why plus-ones are potential new donors […]