What is a CRM? For nonprofits, a CRM is an essential fundraising tool. With over 2 million nonprofits in the U.S., donors have an endless choice of causes to support. A CRM, or customer relationship management software, is used by companies all over the world to track client data, gather insights, and build strategic sales and communication plans. Unlike traditional corporate CRMs that focus more heavily on sales, nonprofit CRMs focus on building long-term relationships. […]

We know that 81% of American donors attend nonprofit fundraising events, and 85% volunteer.While online giving remains a core part of almost every nonprofit fundraising strategy, in-person interactions offer a unique opportunity to build meaningful connections and trust. With so many supporters showing up and offering their time, you have a clear opportunity to strengthen those relationships and inspire generosity in the moment. But what convinces donors to follow through with their gift – and […]