Search Engine Optimisation, or SEO, helps increase traffic to your nonprofit’s website. By using the right SEO techniques your website will rise in search engine rankings and receive more traffic. However, drawing an audience to your website is only half the battle. Good SEO practices ensure visitors are more engaged and prepared to donate. This means focusing on keywords, link building and content that’s specific to your charity. Support from an SEO consultant can help […]

Information is important in any field. Nonprofit organizations are no exception. The data utilized by the nonprofit sector can be used for an effective marketing strategy when handled properly. Like anything that regards compelling those to donate their time or money, it pays to be unobtrusive, but always vigilant in your approach. Here are a few ways in which you can gather the data you need for proper incorporation as well as how automation allows […]

When 2020 began, we knew we were in for a wild ride with a presidential election cycle. Little did we know everything else this year had in store for us. With the upcoming election on everyone’s minds, many nonprofit organizations are becoming concerned about how their fundraising efforts will be affected in this already-challenging environment. The good news is that elections generally have little effect on charitable giving – with the exception of nonprofits that […]

Chantal Sheehan is a speaker at Cause Camp 2020 Oh, 2020. It started off strong, but by March, our world had been turned upside down by the ‘Rona. While we’re all learning how to live, work and play (at home, all together, all the time, aah!!) those of us in the nonprofit sector may soon be struggling to survive. So how can nonprofits set themselves up to thrive, not just survive, 2020 and beyond? Disruption: […]