February 16, 2024
Creating Email Marketing Campaigns That Get Results How well do Plato’s models of persuasion hold up with respect to direct email marketing over 2,400 years later? According to our guest Derek Scott, pretty reliably! Fundraisers who see poor results with their direct email marketing campaigns usually make at least one of the following mistakes. 1) They fail to segment their donors. You should always reward the most consistent donors and recalibrate for the MIA […]