Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. According to research by HubSpot, 90% of users make decisions based somewhat on videos, and 92% of viewers on mobile platforms share video with others. That, alongside the fact that the increasingly important millennial market is heavily engaged with video marketing, is reason enough for your nonprofit to consider creating more videos. That being said, making a video […]

Are you focused on improving diversity within your organization this year?  A recent report estimated that 39 percent of nonprofits hope to diversify their workforce in the areas of race, age, gender, identity and differing abilities in 2019. And for good reason. The benefits of an inclusive culture and diverse team are well reported. However, even with the increased attention on diversity, inclusion and equity over the last few years, the nonprofit world has been […]

For decades, philanthropy has been seen largely as black-tie galas paired with pricey auction items ― large events for larger wallets. With the introduction of the internet and social media, donors now have the ability to participate and give in new and more accessible ways. Microphilanthropy has become a prominent trend in the past decade. It’s here for the long haul, so we’ll walk you through how to get on board. What is Microphilanthropy?  As […]

Social media is all the rage these days. Although less personable, it’s become a major outreach tool. But according to the Blackbaud Institute, while social media is on the rise, direct mail has declined from 49% to 23% of donors from 2010 to 2018.  Yet, direct mail remains viable for “mature donors” born 1945 or sooner. This group of “mature donors” accounts for 24% of all charitable giving. It’s still a viable option for baby […]