July 4, 2022
June 4, 2021

3 Ways Businesses Can Maximize Their Nonprofit Sponsorship Agreements

Nonprofits still need support to carry out their mission, perhaps more than ever. Your business values the work of nonprofits and the ability to align with their mission. Sponsorship, at its best, is a win-win-win scenario. It’s one where benefiting organizations, sponsoring business, and—ideally greatest of all—the community being served all win. That said, there are a few ways we can improve on this good thing. Here are some ways you can maximize your nonprofit […]
June 2, 2021

3 A/B Tests to Dramatically Improve Your Nonprofit Email Fundraising

This blog was sponsored by NextAfter A/B testing is built into almost every email marketing platform in existence. It’s a method for testing a user’s behavior by experimenting with different campaign elements. But having an A/B testing tool and running effective A/B tests are two very different things. For example, some simple A/B tests that you might be inclined to run include: Red buttons VS Blue buttons Text-only subject lines VS Subject lines with emojis […]
May 28, 2021

Sponsorship v. Donations: The Drawbacks and Benefits

Needing money is a common denominator among all nonprofits. We may do different things, serve different causes, or even operate in different areas of the world. However, we all need funds. Two of the tried-and-true methods for raising dough, sponsorships, and charitable donations, can cause a lot of confusion. Here’s your guide to keeping them straight and also maximizing their ability to support your mission. Sponsorship is a fuzzy word Our sector loves the word […]
May 26, 2021

It’s Time To Reclaim Your Nonprofit’s Assets

This blog was sponsored by Escheatment Could your nonprofit have thousands or even millions of dollars in assets that it doesn’t even know about? It’s entirely possible, given the tangled maze of laws and processes relating to these unclaimed assets. Here’s what you need to know. What is “escheatment”? When certain assets are left unclaimed, those assets are transferred to states and other governmental entities in a process known as escheatment. The assets are then custodially […]