Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. It’s probably one of the most critical metrics you should be studying in 2021.  Your ability to retain donors and keep them engaged can directly impact your nonprofit for a few reasons: Retained donors can be more easily guided towards making larger gifts in the future. Building a solid base of retained […]

This week, we spoke with Ross Kimbarovsky, founder of Crowdspring. For over twelve years, Crowdspring has created designs for all kinds of organizations. They are passionate about making great design affordable. They also love to help nonprofits. Give Back is a Crowdspring project helping nonprofits that can’t afford expensive design services. Learn how to apply for this program in the video! In today’s conversation, Ross also shares the psychology behind marketing a nonprofit. He has […]

If you’ve lived even a day as a member of the nonprofit community, you know how huge the holiday season is. Temperatures are dropping and sleigh bells are ringing. Everyone’s in a more giving mood with a cup of cocoa in their hands, surrounded by their loved ones.  This is the perfect time to start your year-end giving campaign ― if you haven’t already. Nearly a third of all annual giving happens in December. While […]