Things to Know About Your Nonprofit Brand Promise Does your nonprofit brand include the essential elements it needs to differentiate you from everyone else? Your nonprofit brand has an essence, “the intrinsic nature or indispensable quality”. The brand you choose for your nonprofit brand promises different things to different groups of people; your staff, your donors, your board, and your community. Taylor Shanklin shares more about what a nonprofit brand promise is and how organizations […]

3 Ways for Nonprofits to Find New Supporters in 2023 As we head into this year, many of us are still navigating through recent economic changes and new marketing trends. We see both a shadow of uncertainty from inflation and a ray of light as digital marketing methods become more effective. As a result, you may evaluate trends to find the most effective ways to gain new supporters.  We’ve compiled a few tips for growing […]

The Importance of Inclusive Hiring Practices Adjusting hiring practices can ensure an inclusive nonprofit workforce where individuals with differing abilities can contribute and add value to causes and missions. Mandy Anderson, founder of Lake Effect kitchen in West Michigan hires and trains employees with disabilities to maintain jobs. What started as a kitchen has expanded into Eat Well Do Good, which is the first local non-government agency in the Michigan area to work with businesses […]