If you have struggled to engage enough volunteers to sustain your mission, it may be time to refresh your technology. More and more, volunteers use the web to research and find opportunities to serve. Unfortunately, many causes have not upgraded their digital online communications to keep pace. A simple, but effective, way to boost your volunteer recruitment results is to improve how you feature volunteer opportunities on your website, specifically by creating a focused landing […]
Earlier this month, we published a list of the GuideStar Newsletter articles subscribers read most last year. Today, we’re looking at the GuideStar Blog posts that caught your attention. Because the first 8 were also in the newsletter top 10, we’re extending this list to 15 posts.
For years, consumers have been buying products online through the experience provided to them by big brands. This includes things like quick ordering, payment and delivery options. In economic theory, this is called a frictionless market, or a marketplace that doesn’t have transaction costs. Basically, it’s just a fancy way to say nonhuman online interactions. These days it’s all about convenience. And though frictionless markets have existed for a while, they haven’t quite reached the […]
My first nonprofit job was in 1996 as a door-to-door canvasser to raise money for the Florida Public Interest Research Group. It was hard and felt like a crapshoot. But it taught me the value of perseverance and not taking no for an answer. I canvassed for six summers in my teens and twenties, all the while knowing there had to be a more efficient way to reach our potential supporters. We were a kick-ass […]