There’s a HUGE elephant in the room staring you right in the face. As nonprofiteers, we often focus on the seemingly “attainable” gifts that are less scary than the elephant…major gifts. But guess what? With the proper expectations, cultivation and approach to making the ask, major gifts are also entirely attainable. Plus, the time and effort you put into making that major gift a success is definitely worth the dollars you can put toward achieving […]
Donor retention continues to fall. According to AFP’s 2017 Fundraising Effectiveness Survey Report, overall donor retention was just 45 percent last year. It’s down from the previous year. It will likely drop further this year, because that’s been the overall trend for the past decade. Naturally, retention varies among charities and even among donor segments, but the message is clear: Too many donors are losing interest. That’s a problem, because low retention requires more spending […]
Sponsored by Give Lively Spring fundraising season is upon us and the pressure is on for nonprofits to hit their goals at upcoming galas or events. Here’s a quick checklist to make sure your nonprofit is ready: Set expectations Leading up to your gala or big fundraising event, give attendees a sense of the flow of the evening, including a call for donations. Emphasize that you hope to raise money on site and tell them […]
GuideStar’s mission is to “revolutionize philanthropy by providing information that advances transparency, enables users to make better decisions, and encourages charitable giving.” We know what you’re thinking: “How can providing information ‘revolutionize’ anything? Revolutions are exciting. Information … isn’t.” Oh, but it is, and a new initiative from Salesforce.org and United Way shows just how exciting nonprofit information can be.