Turning one-time volunteers into longtime volunteers isn’t easy. That’s why establishing a sustainable, organized and engaging volunteer program should be one of your organization’s top priorities. Chances are, your nonprofit most likely couldn’t stay afloat without volunteers, so follow these tips in order to treat them right and manage them well. Set goals Ask your volunteers to perform purposeful tasks and help them visualize their impact through goal-setting. One of the main reasons volunteers may […]

Whether you work for a small staff or you’re a bigger nonprofit with a clever new idea, crowdfunding can help you put your plans in motion. Crowdfunding platforms such as Kickstarter and Go Fund Me have shown great potential in terms of helping ambitious teams bring their visions to fruition. According to Crowd 101, once a crowdfunding campaign reaches about 40% of its target goal, people are 31% more likely to show additional interest in […]

It’s hard to know if you’re doing everything you can to maximize your online marketing efforts. Let’s start with these 10 ideas to cover the basics. 1. Does your homepage inspire action? You have a very finite amount of time to prove why someone should remain on your website. People are easily distracted. In a matter of seconds your website needs to answer, “Why should I care?” and “How can I help?” 2. Personas help […]

Here’s the cold, hard truth: people won’t care about your newsletter unless you make them. That means going above and beyond to grow your list by being strategic about how you promote it. Follow these suggestions to step up your newsletter marketing game. Your pop-up matters A newsletter popup is one of the first things your audience should see when visiting your website. Its design and copy need to be captivating or else people will […]