September 25, 2021
August 26, 2020

7 Lessons From Marketing Ethics

Ethics are what we hold close to our hearts. They’re values or moral principles governing the conduct and actions of a group of people or individuals. It’s a behavioral standard with footholds in all spheres of human relations. Even business organizations have both written and unwritten ethics that they have to follow in dealing with their environment, customers, employees, etc.  The same thing goes for marketing. Every company or business organization has several ethical policies […]
August 21, 2020

6 Video Marketing Tips For Nonprofits

Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. According to research by HubSpot, 90% of users make decisions based somewhat on videos, and 92% of viewers on mobile platforms share video with others. That, alongside the fact that the increasingly important millennial market is heavily engaged with video marketing, is reason enough for your nonprofit to consider creating more videos. That being said, making a video […]
August 19, 2020

4 Ways to Attract More Diverse Talent for Your Nonprofit

Are you focused on improving diversity within your organization this year?  A recent report estimated that 39 percent of nonprofits hope to diversify their workforce in the areas of race, age, gender, identity and differing abilities in 2019. And for good reason. The benefits of an inclusive culture and diverse team are well reported. However, even with the increased attention on diversity, inclusion and equity over the last few years, the nonprofit world has been […]
August 15, 2020

Microphilanthropy Explained

For decades, philanthropy has been seen largely as black-tie galas paired with pricey auction items ― large events for larger wallets. With the introduction of the internet and social media, donors now have the ability to participate and give in new and more accessible ways. Microphilanthropy has become a prominent trend in the past decade. It’s here for the long haul, so we’ll walk you through how to get on board. What is Microphilanthropy?  As […]