January 30, 2018
Research has shown that first-time donors who receive a personal thank-you within 48 hours are four times more likely to give again. Yes, thanking in 48 hours equals a 400 percent improvement in renewal rates. First-time donors are ardent, as I discuss in my book, What Your Donors Want … and Why. But that ardor cools fast if you don’t sustain it. It’s like a campfire ignited by match from tinder. It blows oxygen across an […]