March 19, 2024
January 30, 2018

How Quickly Should You Thank a New Donor?

Research has shown that first-time donors who receive a personal thank-you within 48 hours are four times more likely to give again. Yes, thanking in 48 hours equals a 400 percent improvement in renewal rates. First-time donors are ardent, as I discuss in my book, What Your Donors Want … and Why. But that ardor cools fast if you don’t sustain it. It’s like a campfire ignited by match from tinder. It blows oxygen across an […]
January 30, 2018

How to Get the Most From Feedback Surveys

We’ve written before about how feedback surveys are a helpful tool to help towards success. This got our wheels turning and prompted us to talk specifically about what you can do to get the most back from feedback surveys. What’s the first thing that comes to mind when you think of research? In your mind, it might look like writing up reports or conducting focus groups. Fortunately, feedback surveys take the cost out of lengthy and expensive […]
January 31, 2018

Your Organization Could Win Up to $500 in the Nonprofit Winter Games

South Korea isn’t the only place with people competing for Gold (or Platinum!). We are excited to announce the first-ever Nonprofit Winter Games, where we will be giving away more than $2,000 in donations. February 5–March 2, we’re hosting our own games for the sector. Entering for a chance to win up to $500 is as easy as posting to your organization’s favorite social media channel or updating your Nonprofit Profile.
February 1, 2018

10 Need-to-Know Elements for Writing Successful Content for Your Nonprofit

It can be more difficult for a nonprofit to write content than a “regular” business. In most cases, you’re not selling products or services, but rather a cause and—maybe—the inspiration to donate to your organization to help you address that cause. One of the best ways to inform people about your cause while encouraging them to donate is by writing blog content.