Gabriel, Author at InsideCharity.org

February 7, 2018

The Times They Are A-Changin’: Adapting to a Shifting Industry

My staff and I recently noticed a shift in our SEO statistics and started looking at what our data analytics showed for our blog in 2017. The data showed that 49 percent of our readers are ages 18-34. This was a surprise to us. For years, our audience fell in the 45-54 age group. Now, as we learned, our audience is younger than it’s ever been, and we’ve been adapting. More importantly, I think this […]

February 7, 2018

Merchant Account vs. Aggregator: What Is Best for Your Nonprofit Organization?

If your organization has decided to start accepting donations through your website, you’re now facing some important decisions about how to set that up. A review of the donations landscape will reveal that you could go with a merchant account or an aggregator account to process the contributions. What’s the difference, and how do you decide between them?

February 8, 2018

Kick Off Your 2018 Fundraising with a Bang Using Peer-to-Peer Fundraising

Make 2018 your best fundraising year yet by getting started with Peer-to-Peer fundraising. Peer-to-Peer offers your nonprofit a way to keep donors engaged and raise money all year long. Last year, over one-third of online donations came via Peer-to-Peer fundraising. Plus, new studies show that donors of every age group say they’re willing to fundraise for nonprofits via Peer-to-Peer, with over 90 percent of Gen Xers and Millennials reporting a willingness, and almost 80 percent of Baby […]

February 9, 2018

5 Mistakes to Avoid When Writing a Fundraising Appeal Letter

The fundraising appeal letter is a difficult one to pen. At its foundation, you’re asking people to part with their hard-earned money, so you’re going to need to present them with a solid case that they’ll understand and connect with. Of course, there are a lot of charities and organizations out there that are writing these letters, but many of them fall into a trap. From large-scale businesses to the smallest and most local nonprofit […]