While social fundraising is a critical concept to understand, it can also be a complicated one. But when you can embrace the idea and add it to everything your nonprofit is doing, it can be a powerful force that can help take both your fundraising goals, and your awareness goals, to the next level. 

OK, everyone, sit down, we need to have a talk. Every once in a while, someone—usually from outside the sector—mentions their goal of forming their own nonprofit. “It has been my life-long dream to quit the rat race and start a possum therapy organization. It’s kind of like one of those equine therapy programs, but with possums instead of horses.” From the online discussions I’ve seen, the response from us is often, “Hiss! How dare […]